Business Intelligence · Customer Analytics

Segment your customers, don't just look at them

Automatic RFM segmentation, applicable as a tag directly on Shopify.

Unique customers
842
Retention
61%
Average LTV
$218
Why use it

Four reasons to start here

Six RFM segments

Champions, Loyal, Promising, New, At Risk and Lost, calculated automatically.

Tag on Shopify in one click

Apply the segment without exporting anything.

LTV and retention

Average customer value and purchase frequency, always visible.

Excel export

Data ready for targeted campaigns.

FAQ

Frequently asked questions about Customer Analytics

What are RFM segments?

Customer groups based on recency, frequency and value spent: Champions, Loyal, Promising, New, At Risk and Lost.

Can I apply segments on Shopify?

Yes, a tag per segment is applied to each customer, removing previous tags first.

Is the period customizable?

Yes, it defaults to the last 6 months but you can change it freely.

Related modules

Complete the workflow

Try Customer Analytics on your store

7-day free trial, then $29.99/month. Cancel anytime.

Install on Shopify →